This landmark initiative seeks to ensure that news content is fairly compensated in the age of digital platforms and artificial intelligence. Building on the UNESCO Guidelines for the Governance of Digital Platforms (2023), which recognize media actors as essential stakeholders in the digital information ecosystem and call for greater support for media viability, diversity, and plurality, the Guidance is also informed by UNESCO’s work on generative AI governance and human rights impact assessments, as well as global principles on fair compensation for journalism. It further reinforces UNESCO’s broader efforts to address the sustainability challenges facing independent media, including through the International Programme for the Development of Communication (IPDC) and the Media Viability Manifesto initiative, which promotes coordinated action to support sustainable journalism worldwide.
To ensure that the Guidance reflects diverse perspectives, UNESCO, in partnership with ALT Advisory, the Media Leadership Think Tank at GIBS University and the M20 Secretariat, has launched an inclusive global consultation process open to all relevant stakeholders.
Member States and stakeholders are invited to provide feedback through the online survey available below. Submissions can be provided in English, French and Spanish.
Complete the survey here.



